Keep Your Foot on the Gas When Selling Your Resort
When listing your resort or campground for sale, if done properly, you have already spent the last few years setting it up for sale. Once you list it is not the time to lose momentum and slow down.
Many sellers fall into the trap of listing their resort or campground for sale, and then seem to lose interest in the operation. This is a big mistake in many ways. The marketing time for a resort or campground cannot be predicted as there are numerous factors to consider, including the current economy, world events, interest rates and the size of the pool of available buyers to name a few. The marketing time can be as little as a few months, or due to any of the factors that I have referred to, maybe, as long as a year or more.
A prospective buyer wants to see a property that is in tip top condition and operating smoothly, that shows that the current owner still care about there business. Too often sellers know they are on the way out and decide to decrease their spending on many items, such as maintenance and repairs, marketing, and keeping up with the latest trends, and this can make them lose a potential sale, and also decrease the value of their business and the selling price.
The bottom line is when your resort is on the market, keep operating it as if you are still going to be there for a long time, as this will make it easier to sell. It will also help a new owner with a smoother transition, and help them stay on a smoother path to success in the future.
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